Collective Semantic

How long til Web 3.0?... how long until computers can actually digest and analyse all the data available on the web and, by definition, understand it?

The possibilities of the integrated online consciousness are probably unimaginable to us now but no doubt we will wonder how we lived without it in just a few short years time.

Jung's archetypes exist within the universal collective unconscious and give us grounds for bonding within any given interdependent social structure... they are not directly accessible but rather give us a hidden framework on which we can create recognisable symbols that help us to understand each other.

We serve these archetypes today through online media in its current form but the machines don't get it yet... they help us to facilitate it and they spit it back out at us but they don't get it. The Semantic Web may soon offer us the chance to see whether or not it will be possible for man and machine to truly speak the same language... and usher in the age of the wide open interface.